We are very happy to announce that Croquis People has decided to run a crowdfunding campaign with us. Croquis People, Pedro Aibéo and Juuso Kallioinen, are two creatives, who are known for their “Croquis and Animation Nights” in Helsinki. Because of increasing demand the two founders are planning to create a startup, and making their method available to a wider audience. The goal is to raise 50 thousand Euros, which will be invested in hiring a sales force.
Croquis People has developed a training method, which allows course participants to challenge their way of perceiving and explaining the world as they see it. Participants, whether they are experienced drawers, illustrators, designers or just otherwise interested people, learn to challenge their way of explaining and visualizing moments. As a result they do not just train their drawing skills, but enhance their ability to see things from another vantage point.
These skills are not just needed in an artist environment, but in any organization, where creativity is key to success and where processes need to be simplified and visualized in order to be understood. Basically every business needs people with such translation skills. Obvious examples are in corporate communication and HR. Less obvious, but even more important it is for example in the sales force, where managers have to understand customer needs and translate them into actionable specifications for product or service development. Visualizations are a crucial part in supporting the cross-functional communication in companies.
Pedro and Juuso have been developing their training method during numerous “Croquis and Animation Nights” in Helsinki. The workshops have been highly popular among private individuals as well as professional designers, illustrators and artists. Professionals were also interested in having such workshops adapted to the needs of companies. This campaign and its rewards are all about scaling up the concept of “Croquis and Animation Nights” and adapt it to corporate needs. Since both founders are busy with teaching and creative work, the funds of this campaign shall be used to hire a business developer and marketer, who supports the sales and product development of Croquis People.
Backers can choose from different rewards designed for individuals and smaller donations to bigger rewards for groups or companies. Also receive our updates by following our campaign. Just sign up and follow Croquis People on FundYou through this link. We will share interesting news and more stories about Croquis People on the go.
Thanks for the support and for spreading the word.